Analytics Overview
How Aura Vision measures footfall, areas, heatmaps, demographics, conversion and headcount — and how those metrics connect.
Analytics is what Aura Vision does day-to-day: turning camera feeds into the metrics that drive store decisions. Each topic below covers one strand of the platform — the glossary defines the metric, the questions answer how it behaves in practice.
Pick a topic to dive in, or browse the full A–Z glossary for a single alphabetical reference across every term.
Footfall & passers-by
Glossary
Questions
Areas & dwell
Glossary
Questions
Do you count entries to till points / service desks? How are areas mapped? How does the system determine that a customer is within a zone? How should areas be named? What is the smallest or largest area size we can have? How can I check the areas for a store? Does it count people who walk through an area? Is there a limit to the number of areas I can have? Why is the Entry rate above 100% or 1.0X?
Heatmaps
Glossary
Questions
Demographics
Glossary
Questions
How does it recognise age and gender? How does it recognise staff? How accurate is gender recognition? How accurate is Age recognition? How accurate is Staff recognition? Does it count infants? Can we choose custom age groups? Can I remove an age-group category? Are there any measures in place to ensure demographic estimates are not biased or discriminatory? Can demographics be switched on for individual stores or groups of stores?
Conversion & sales
Glossary
Average Transaction Value (ATV) Conversion rate Sales per visitor Transaction Units Per Transaction (UPT)