Conversion rate
Conversion rate is the number of customer sales transactions divided by the number of store entries, expressed as a percentage. It tells you how many visitors became buyers.
Conversion rate = Transactions / Customer entries × 100
It’s the percentage of customer visitors who made a purchase. It’s calculated from the sales transactions you connect to Aura Vision divided by the footfall Aura Vision counts at your store entrances.
Worked example
- A store had 1,200 customer entries today (staff excluded).
- It processed 180 sales transactions.
- Conversion rate = 180 / 1,200 = 15%.
What’s counted in each side of the equation
- Entries — only customer entries. Staff are recognised by their uniform and excluded from the denominator so conversion isn’t artificially diluted by team movement.
- Transactions — supplied by your POS, either via daily upload, scheduled push, or live API.
Why this is more accurate than dashboard-only conversion
Most retail conversion numbers divide transactions by total door-counts — staff, deliveries and security included. Aura Vision strips those out at the source, so the rate reflects actual customer behaviour.