Does it count infants?
Infants are counted in the Under 16 demographic group. Aura Vision groups all under-16s together rather than estimating an exact age for children.
Infants are counted in the Under 16 demographic group. Aura Vision groups all under-16s together rather than estimating an exact age for children.
Why a single Under 16 bucket
Age estimation for children is intentionally coarser than for adults. Aggregating into a single Under 16 group:
- Keeps reporting privacy-friendly (no identification or age estimation of individual minors).
- Reflects what a retailer can act on: family-shopping signal is more useful than guessing whether a child is 4 or 8.
- Stays robust as children develop physically at different rates.
In the dashboard
The Under 16 group sits alongside the adult age bands (16–24, 25–34, 35–44, 45–54, 55–64, 65+) in every demographic breakdown — footfall, dwell, area entries and conversion all support the split.
If your reporting needs to suppress the Under 16 group entirely for a specific use case, get in touch at support@auravision.ai.