How to use demographic insights to build a targeted store campaign
Spot the demographics your store over-indexes on and focus campaign spend where it actually converts — instead of marketing to everyone.
Campaigns aimed at “everyone” usually waste a meaningful chunk of their budget. This walkthrough shows how to use Aura Vision’s anonymous age and gender breakdowns to spot the demographic your store over-indexes on — then re-shape the campaign brief, creative and channel mix around the people who actually convert.
Who it’s for: marketing managers, brand teams and store ops planning local activations.
What the video covers:
- Open the Demographics view and pull a 4-week footfall split by age and gender per store.
- Compare your store’s mix to the brand’s national average to spot over- and under-indexing.
- Cross-reference with conversion to see which segment converts above its visit share.
- Define the target segment and the secondary audience.
- Brief the campaign — creative, channel, timing — against that target.