Footfall & passers-by

Entry line

The virtual line drawn on each entrance camera during install. When a person crosses it and stays inside the store for at least 2 seconds, an entry is counted — shorter crossings are filtered out.

An entry line is the virtual line drawn on each entrance camera during setup. When a person crosses it and remains inside the store for at least 2 seconds, the AI counts one entry (also called footfall). Shorter crossings — a staff member stepping out to greet a customer, a delivery courier handing over a parcel — are filtered out.

How it’s drawn

During installation, our team takes a still from each entrance camera and traces the line across the doorway threshold. You can see these lines at any time by opening Camera Preview in the dashboard — they appear as green overlays on the live camera image.

The 2-second rule

Every person who crosses the line and remains in the store for more than 2 seconds is counted as one entry. The 2-second rule keeps the count clean:

Edge cases