Entry line
The virtual line drawn on each entrance camera during install. When a person crosses it and stays inside the store for at least 2 seconds, an entry is counted — shorter crossings are filtered out.
An entry line is the virtual line drawn on each entrance camera during setup. When a person crosses it and remains inside the store for at least 2 seconds, the AI counts one entry (also called footfall). Shorter crossings — a staff member stepping out to greet a customer, a delivery courier handing over a parcel — are filtered out.
How it’s drawn
During installation, our team takes a still from each entrance camera and traces the line across the doorway threshold. You can see these lines at any time by opening Camera Preview in the dashboard — they appear as green overlays on the live camera image.
The 2-second rule
Every person who crosses the line and remains in the store for more than 2 seconds is counted as one entry. The 2-second rule keeps the count clean:
- A staff member who steps onto the pavement to greet a customer and steps back in: not counted.
- A delivery driver handing over a parcel without coming inside: not counted.
- A shopper realising they walked into the wrong store and immediately turning around: not counted.
Edge cases
- Multiple entrances. Each entrance gets its own line; the store total is the sum across all entrances, de-duplicated so a customer leaving through one and re-entering through another within a short window isn’t double-counted.
- Groups walking in together. The AI tracks each individual separately — a family of four counts as four entries.
- Staff vs customers. If staff segmentation is enabled, employees are recognised by their uniform and excluded from customer entry counts. They’re still visible separately if you want to see them.


