Transaction
A transaction is the unit of sales data Aura Vision ingests — one purchase, one receipt — used as the denominator of basket metrics and the numerator of conversion rate.
A transaction is a single completed purchase — one receipt at the till. It’s the unit of sales data Aura Vision ingests from your POS and the building block behind every conversion and basket metric in the dashboard.
One transaction can contain many items (see UPT) and any basket value (see ATV). Refunds and voids are typically excluded so the count reflects net buying behaviour.
How transactions feed the dashboard
- Conversion rate uses transaction count as the numerator against customer entries.
- ATV divides total sales by transaction count.
- UPT divides total units sold by transaction count.
Worked example
- A store records 180 transactions in a day, with £9,000 in net sales and 450 units sold.
- ATV = £9,000 / 180 = £50.
- UPT = 450 / 180 = 2.5 units per transaction.
- Paired with 1,200 customer entries, that’s a conversion rate of 15%.
Transactions reach Aura Vision via daily CSV upload, scheduled SFTP push, or live API — see Do you ingest sales data?.