Conversion & sales
Conversion rate, ATV, UPT and how sales data is ingested into Aura Vision.
Conversion rate, ATV, UPT and how sales data is ingested into Aura Vision.
Glossary
- Average Transaction Value (ATV) Average Transaction Value (ATV) is the average revenue generated per sales transaction, calculated as total sales divided by the number of transactions over the same period.
- Conversion rate Conversion rate is the number of customer sales transactions divided by the number of store entries, expressed as a percentage. It tells you how many visitors became buyers.
- Sales per visitor Sales per visitor is the average revenue generated per customer entering the store, calculated as total sales divided by customer entries.
- Transaction A transaction is the unit of sales data Aura Vision ingests — one purchase, one receipt — used as the denominator of basket metrics and the numerator of conversion rate.
- Units Per Transaction (UPT) Units Per Transaction (UPT) is the average number of items in each sales transaction, calculated as total units sold divided by the number of transactions.