Age band
An age band is one of the seven bracketed categories Aura Vision uses to classify a visitor's estimated age — coarser than an exact age, but reliable, useful and privacy-friendly.
Age band is one of the seven bracketed categories Aura Vision uses to classify a visitor’s estimated age. Estimating an exact age from a single video frame is not possible, but classifying into a ten-year band is reliable, useful, and keeps reporting anonymous.
The seven bands
- Under 16
- 16–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
The bands are fixed — they cannot be redrawn per customer because the underlying model is trained against these specific brackets. The Under 16 band intentionally groups all children and infants together rather than estimating an exact age for minors, which keeps reporting privacy-friendly and robust to the different rates at which children develop physically.
Every demographic breakdown in the dashboard — footfall, dwell, area entries and conversion — supports a split by age band, and bands can be combined with Gender estimation for a fuller picture of who is visiting.
See How accurate is Age recognition? for the 85–90% accuracy figure and how it is measured.