Sales per visitor
Sales per visitor is the average revenue generated per customer entering the store, calculated as total sales divided by customer entries.
Sales per visitor is total revenue divided by customer entries over the same period. It’s the all-in metric combining conversion rate and ATV into a single number — the average value each visitor, buyer or not, generates.
Sales per visitor = Total sales / Customer entries
Because the denominator is customer entries (staff excluded), the metric reflects real shopper value rather than door-count noise.
Worked example
- A store took £9,000 in sales today.
- Aura Vision counted 1,200 customer entries (staff excluded).
- Sales per visitor = £9,000 / 1,200 = £7.50.
The same figure equals conversion rate × ATV, making it easy to see whether changes are driven by more buyers, bigger baskets, or both.