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Getting Started

Knowledge Base overview
What is Aura Vision?
How does Aura Vision work?
How is Aura Vision installed?
What insights will I get?

Tutorials

Tutorials Overview
How to optimise staff schedules to meet customer demand
How to prove the impact of an in-store campaign, trial or pilot
How to use demographic insights to build a targeted store campaign
How to quickly set up a report email schedule

Analytics

Analytics Overview

Footfall & passers-by

Footfall
Passer-by
Capture rate
Entry line
People counting
Retail analytics
Do you count groups of people?
Can you count entries across multiple entrances?
Do you count entries to elevators / lifts / stairs / fitting rooms?
How is the accuracy of entry counts evaluated?

Areas & dwell

Area
Average dwell
Dwell time
Entry rate
Occupancy
Queue length
Store dwell
Total dwell
Do you count entries to till points / service desks?
How are areas mapped?
How does the system determine that a customer is within a zone?
How should areas be named?
What is the smallest or largest area size we can have?
How can I check the areas for a store?
Does it count people who walk through an area?
Is there a limit to the number of areas I can have?
Why is the Entry rate above 100% or 1.0X?

Heatmaps

Heatmap
Popular Path heatmap
Total Time heatmap
Can I export a Heatmap?
Do mannequins and TV screens affect Heatmaps?

Demographics

Age band
Gender estimation
Staff segmentation
How does it recognise age and gender?
How does it recognise staff?
How accurate is gender recognition?
How accurate is Age recognition?
How accurate is Staff recognition?
Does it count infants?
Can we choose custom age groups?
Can I remove an age-group category?
Are there any measures in place to ensure demographic estimates are not biased or discriminatory?
Can demographics be switched on for individual stores or groups of stores?

Conversion & sales

Average Transaction Value (ATV)
Conversion rate
Sales per visitor
Transaction
Units Per Transaction (UPT)
Do you ingest sales data?

Headcount planner

Headcount planner
What do the numbers in the coloured grid indicate?

Setup

Setup Overview

Installation & cameras

APU (Analytics Processing Unit)
Camera
Ground-truth audit
What happens if we move a camera?
How many cameras can be connected?
Do you use all of the CCTV camera views?
Can you add more cameras?
What type of cameras do we need to have?
How does the APU connect to our cameras and internet?
How is the APU internet and software secured?
Our internet is slow, will it still work?
What is the difference between the installations for Enhanced footfall and Full-store analytics set up?
How can I track the progress of store installations?
What internal resources do we need during installation?

Integrations & API

API
SSO (Single Sign-On)
Do you provide SSO (Single Sign-On) integration?
Can we integrate with your API?
Can Aura Vision work with our existing workforce management systems?

Data access & exports

Can I export the data?
How can I view my data in hourly and 15-minute granularity?

Account & store admin

How do I change the opening times for stores?
What happens if a store closes, relocates or has a refit?

Connectivity & troubleshooting

How to check camera and device connectivity
How can I raise a support ticket?
How reliable is your dashboard and API?
What if I need to adjust the counts due to a disturbance in the store?
How will I know if I’m losing data?
What happens if the Aura Vision device loses power?
What happens if the Aura Vision device loses connection to the internet but not the cameras?
What happens if the Aura Vision device loses connection to the cameras?

Privacy & Security

Privacy & Security Overview

AI & privacy

Anonymous estimation
Computer vision
Face blurring
On-device processing
How do you train your AI?

Security & compliance

Encryption
GDPR
ISO 27001
Is the data in real time?
Is the data secure and compliant with GDPR?
How long is historical data retained?
What Information Security Standards do you follow?
Are you ISO 27001 certified?
Does Aura Vision store the CCTV footage?
Who has access to the anonymised audit videos?
Is de-blurring of the faces possible?
Does it use facial recognition?

Installation & cameras

How is the APU internet and software secured?

All data is encrypted. No inbound connection is allowed into the device.

Please see our ISMS security policies and our data collection lifecycle documentation for further information.

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