Does it use facial recognition?
No. Aura Vision never identifies individuals and never stores biometric data. Faces are blurred at source on the APU before any image leaves the device.
No. Aura Vision never identifies individuals and never stores biometric data. Faces are blurred at source on the APU (Analytics Processing Unit) before any image leaves the device.
What this means in practice
- No identity. The system can tell you how many people visited an area; it cannot tell you who they were.
- No biometric storage. No face templates, fingerprints, or other biometric identifiers are computed or stored.
- Anonymous demographic estimation only. Age and gender estimates are statistical — a customer is classified into a band, not matched to a profile.
- Irreversible blurring. Faces are obscured by an irreversible process before any image is used for AI tuning. The original face cannot be recovered.
How it works
All video is processed locally on the APU using computer vision. Anonymous, aggregated counts are sent to the cloud for reporting; the underlying video is discarded immediately and never stored.
Where to read more
- Product privacy — privacy by design
- Security at Aura Vision — full architecture
- How do you train your AI?
- Is de-blurring of the faces possible?