Do mannequins and TV screens affect Heatmaps?
No — mannequins, TV screens and any other persistent figure are excluded from heatmaps and people counts during setup, so they don't inflate dwell or movement signals.
No — mannequins, TV screens and any other persistent human-shaped figure are excluded from heatmaps and people counts. They’re identified and masked during setup so they don’t inflate dwell time or movement signals.
How exclusion works
During the first week of setup, the AI is fine-tuned to your specific store layout. Persistent figures — mannequins on platforms, models on signage, people shown on display TVs — are marked as masked regions. Any time the model would otherwise detect them as a person, the detection is suppressed.
The mask sits at the location, not the figure — so if you move a mannequin during a refit, get in touch and we’ll update the mask. Cameras are also re-audited periodically to catch new additions automatically.
Example of mannequin and TV screen exclusion
Why this matters
Without exclusion, a stationary mannequin would generate constant dwell at its location, creating a false hotspot on the Total Time heatmap. A TV screen showing a runway loop would do the same. The masking step keeps your heatmaps clean so the patterns you see reflect real customer behaviour.
When to flag a change
- Window or in-store display refit moves mannequins to new positions.
- New display TVs are installed.
- Permanent signage with human figures is added.
Email support@auravision.ai with a quick description and the camera view, and the masks are updated.