Heatmaps
Visualisations of customer movement and dwell across the shop floor.
Visualisations of customer movement and dwell across the shop floor.
Glossary
- Heatmap Retail heatmaps are visual representations of customer activity within a physical store, using colour gradients to show where people spend the most time, how they move through the space, and which areas receive the highest engagement.
- Popular Path heatmap A Popular Path heatmap shows the most-walked routes through the store — where customers actually move, not just where they stop. Red traces are the busiest paths; cool traces are rarely-used routes.
- Total Time heatmap A Total Time heatmap shows where customers spend time across the store. Red areas indicate the longest cumulative dwell; cool areas indicate quick passes or empty floor.
Questions
- Can I export a Heatmap? It is possible to save the image, but if you need to download dwell time data, the best route is to use the Key Metrics or Explorer view where you can export...
- Do mannequins and TV screens affect Heatmaps? No — mannequins, TV screens and any other persistent figure are excluded from heatmaps and people counts during setup, so they don't inflate dwell or movement signals.