Area
An Area is a configurable region of the store — a polygon drawn on the camera view at setup — that becomes its own unit of measurement for entries, dwell, occupancy and queueing.
Area is a configurable region of the store, drawn as a polygon on the camera view during setup. Each area becomes its own unit of measurement — every entry, dwell second, occupancy reading and (where relevant) queue length is attributed to the area the customer is standing in.
Typical examples include Footwear, Womenswear, Fitting Rooms, Checkout and Service Desk. Areas trace the floor where customers stand, not the merchandise itself, so the boundary follows behaviour rather than fixtures.
Sub-areas and parents
Several polygons can roll up into a parent area. Menswear, for example, might contain Accessories, Boxers and Shorts — each tracked independently and summed into the parent department. This lets you compare a single display against its category, or a category against the wider floor, without re-mapping anything.
How areas are configured
Boundaries are drawn during onboarding and audited against ground-truth video samples to confirm accuracy. They are re-mapped whenever the store is refit, a camera is repositioned or new zones are introduced.