Footfall & passers-by
How visitors entering and passing your store are counted, classified and audited.
How visitors entering and passing your store are counted, classified and audited.
Glossary
- Footfall Footfall analytics is the practice of measuring and analysing the number of people entering a physical space — such as a retail store, shopping centre, or transport hub — to understand visitor patterns, evaluate performance, and make data-driven decisions.
- Passer-by Using the camera view of the store entrance, we are able to capture a sample of people passing by the store. We draw a virtual line outside the entrance and...
- Capture rate Capture rate is the percentage of people walking past the store who actually come in — a sample of external footfall converted into store entries.
- Entry line The virtual line drawn on each entrance camera during install. When a person crosses it and stays inside the store for at least 2 seconds, an entry is counted — shorter crossings are filtered out.
- People counting People counting is the technology and practice of measuring the number of individuals passing through a specific point or area — typically a store entrance, corridor, or zone — using sensors, cameras, or AI-powered systems.
- Retail analytics Retail analytics is the practice of collecting, measuring, and analysing data from retail operations to understand performance, customer behaviour, and market trends — enabling better decision-making across merchandising, marketing, staffing, and store design.
Questions
- Do you count groups of people? We count and provide insights on every individual who enters the store, product and service areas.
- Can you count entries across multiple entrances? Yes, we can track entries across multiple entrances.
- Do you count entries to elevators / lifts / stairs / fitting rooms? Yes — wherever a camera has a clear view of an internal entry point we can draw an entry line. Lifts, stairs and fitting rooms are common candidates for tracking inter-floor traffic and trial-room engagement.
- How is the accuracy of entry counts evaluated? Aura Vision runs an accuracy audit on every location during setup, then randomised audits every quarter — each one a manual ground-truth comparison against video samples.