Why is the Entry rate above 100% or 1.0X ?
Multiple entries by the same person into an area are counted.
High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey.
**Entry rate = Area entries / Store entries
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Selecting Entry rate from the metrics selector panel
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Viewing the Entry rate metric in the ‘Key metrics’ view
Viewing the Entry rate metric in the ‘Explorer’ view
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