/ Knowledge Base

Search the API…

Getting Started

Knowledge Base
An overview of Aura Vision
What insights can I get from Aura Vision?
How is Aura Vision installed?
How long does it take to set up a store?

FAQs

Footfall, Entries & Lines

An introduction to Footfall, Entries and Lines
What is counted as a store entry / footfall?
Do you count groups of people?
What are Passers-by?
What is a Capture rate?
Can you count entries across multiple entrances?
Do you count entries to till points / service desks?
Do you count entries to elevators / lifts / stairs / fitting rooms?
How is the accuracy of entry counts evaluated?

Areas & Zones

How are areas mapped?
How does the system determine that a customer is within a zone?
How should areas be named?
What is the smallest or largest area size we can have?
How can I check the areas for a store?
Does it count people who walk through an area?
Is there a limit to the number of areas I can have?

Metrics

What is an Entry rate?
Why is the Entry rate above 100% or 1.0X ?
What is Occupancy?
How is Total Dwell calculated?
How is Average Dwell calculated?
How is Store Dwell calculated?
How is Conversion rate calculated?
How are queue lengths calculated?

Heatmaps

What are Heatmaps?
What is a Total Time Heatmap?
What is a Popular Path Heatmap?
Can I export a Heatmap?
Do mannequins and TV screens affect Heatmaps?

Demographics

How does it recognise age and gender?
How does it recognise staff?
How accurate is gender recognition?
How accurate is Age recognition?
How accurate is Staff recognition?
Does it count infants?
Can we choose custom age groups?
Can I remove an age-group category?
Are there any measures in place to ensure demographic estimates are not biased or discriminatory?
Can demographics be switched on for individual stores / groups of stores?

Headcount Planner

What do the numbers in the coloured grid indicate?

Installation & Setup

What happens if we move a camera?
How many cameras can be connected?
Do you use all of the CCTV camera views?
Can you add more cameras?
What type of cameras do we need to have?
How does the micro PC connect to our cameras and internet?
How is the micro PC internet and software secured?
Our internet is slow, will it still work?
What is the difference between the installations for Enhanced footfall and Full-store analytics set up?
How can i track the progress of store installations?
What internal resources do we need to dedicate during installation?

Security & Compliance

Is the data in real time?
Is the data secure and compliant with GDPR?
How long is historical data retained?
What Information Security Standards do you follow?
Are you ISO27001 certified?
Does Aura Vision store the CCTV footage?
Who has access to the anonymised audit videos?
Is de-blurring of the faces possible?
Does it use facial recognition?

AI & Privacy

How do you train your AI?

Integrations

Do you ingest sales data?
Do you provide SSO (Single Sign-On) integration?
Can we integrate with your API?
Can Aura Vision work with our existing workforce management systems?

Data Access & Export

Can I export the data?
How can I view my data in hourly and 15-minute granularity?

User & Store Admin

How do I change the opening times for stores?
What happens if a store closes, relocates or has a refit?

Troubleshooting

How to check camera and device connectivity
How can I raise a support ticket?
How reliable is your dashboard and API?
What happens if I need to adjust the Aura Vision counts due to some disturbance in the store?
How will I know if I’m losing data?
What happens if the Aura Vision device loses power?
What happens if the Aura Vision device loses connection to the internet but not the cameras?
What happens if the Aura Vision device loses connection to the cameras?

Walkthroughs

How to optimise staff schedules to meet customer demand
How to prove the impact of an in-store campaign, trial or pilot
How to use demographic insights to build a targeted store campaign
How to quickly set up a report email schedule

How is Average Dwell calculated?

Average Dwell is a calculation of Total time people spent in the area divided by the Total number of people that entered the area.

Average Dwell = Total Dwell / Total entries

Related articles

How are queue lengths calculated?
How is Conversion rate calculated?
How is Store Dwell calculated?
How is Total Dwell calculated?
What is an Entry rate?

Previous How is Total Dwell calculated? Next How is Store Dwell calculated?

© 2026 Aura Vision auravision.ai →