FAQs
Frequently asked questions about Aura Vision — footfall, demographics, heatmaps, integrations, privacy and more.
Footfall, Entries & Lines
An introduction to Footfall, Entries and Lines What is counted as a store entry / footfall? Do you count groups of people? What are Passers-by? What is a Capture rate? Can you count entries across multiple entrances? Do you count entries to till points / service desks? Do you count entries to elevators / lifts / stairs / fitting rooms? How is the accuracy of entry counts evaluated?
Areas & Zones
How are areas mapped? How does the system determine that a customer is within a zone? How should areas be named? What is the smallest or largest area size we can have? How can I check the areas for a store? Does it count people who walk through an area? Is there a limit to the number of areas I can have?
Metrics
Heatmaps
Demographics
How does it recognise age and gender? How does it recognise staff? How accurate is gender recognition? How accurate is Age recognition? How accurate is Staff recognition? Does it count infants? Can we choose custom age groups? Can I remove an age-group category? Are there any measures in place to ensure demographic estimates are not biased or discriminatory? Can demographics be switched on for individual stores / groups of stores?
Headcount Planner
Installation & Setup
What happens if we move a camera? How many cameras can be connected? Do you use all of the CCTV camera views? Can you add more cameras? What type of cameras do we need to have? How does the micro PC connect to our cameras and internet? How is the micro PC internet and software secured? Our internet is slow, will it still work? What is the difference between the installations for Enhanced footfall and Full-store analytics set up? How can i track the progress of store installations? What internal resources do we need to dedicate during installation?
Security & Compliance
Is the data in real time? Is the data secure and compliant with GDPR? How long is historical data retained? What Information Security Standards do you follow? Are you ISO27001 certified? Does Aura Vision store the CCTV footage? Who has access to the anonymised audit videos? Is de-blurring of the faces possible? Does it use facial recognition?
AI & Privacy
Integrations
Data Access & Export
User & Store Admin
Troubleshooting
How to check camera and device connectivity How can I raise a support ticket? How reliable is your dashboard and API? What happens if I need to adjust the Aura Vision counts due to some disturbance in the store? How will I know if I’m losing data? What happens if the Aura Vision device loses power? What happens if the Aura Vision device loses connection to the internet but not the cameras? What happens if the Aura Vision device loses connection to the cameras?