What are Passers-by?
Using the camera view of the store entrance, we are able to capture a sample of people passing by the store. We draw a virtual line outside the entrance and...
The Passers-By metric is also used to calculate your Capture Rate, a powerful indicator of success in converting external footfall into store traffic.
Whilst entry counts are an absolute measure — capturing every individual who walks into the store — Passers-By counts represent a sample of external traffic. These can be influenced by several factors, including the quality of the camera view outside the entrance, external obstructions that affect customer movement, and the type of location (high street, shopping mall, or retail park).
Please refer to this article on Capture rates which includes tips on how to use Passers-By and Capture Rate insights
An example of a Passers By line outside a typical Shopping Mall store
An example of a Passers-By line outside a typical High Street store
In this example the view of Passers-By traffic is limited by the camera view and the size of the entrance