Blog

Smart Retail Serves Retailers and Consumers

Leveraging a network of retail-tech channels creates a connected and tangible shopping experience, and a framework for retail analytics.

August 18, 2020

Who drank all the coffee?

Our office had a burning question - who drank all the coffee? We answered this question using computer vision.

August 13, 2020

Safety over thrills

In this blog, we will be exploring how safety takes precedents over thrills in retail.

June 30, 2020

3 Visual Merchandising Challenges and How to Overcome Them

In this article, we explore how retails can leverage their existing cameras for Visual Merchandising

June 30, 2020

Forecast Accuracy - Why it Matters and How to Improve It?

In this blog, we explore how retailers can use data captured by in-store cameras to improve demand forecasting

June 24, 2020

Building Insight-Driven Retail Teams

The retail industry has never had more data on its existing and potential customers yet translating this information to actionable insights has never been more difficult.

June 22, 2020

This year will enhance Computer Vision's relevance in retail

Will this year’s disruptions enhance or undermine computer vision's position?

June 19, 2020

Learning from eCommerce

Although the customer leaves an invisible data trail in the store, brick-and-mortar retailers barely use them to improve customer service – its time to think again.

June 11, 2020

Will COVID-19 Be an Accelerator for Retail’s Transformation?

Exploring the relationship between crisis and change

June 10, 2020

Can socially distanced stores make a profit?

Since the government announced June 15 as the date from when non-essential retailers can look to reopen stores, many retailers are now wondering if they can operate stores profitably in an era of social distancing.

June 03, 2020

How to significantly reduce the cost of store occupancy reporting?

Although manual counting provides a quick fix, it is important to understand the implications of manual counting at store entrances. Here are our thoughts on occupancy reporting in the time of COVID-19.

June 02, 2020

What does 'COVID secure' mean in retail stores?

Using computer vision to discover what 'COVID secure' means for your retail stores.

May 31, 2020

Aura Vision among the top 50 in retail tech!

The Discovery 50 report, published today by RWRC, showcases the world’s top tech start-ups and shines a light on innovative solutions that can support the retail sector – both during the pandemic and in the future.

May 14, 2020

COVID-19 - Live Queue and Occupancy Reporting

Reducing the risk of infection both in stores and in queues outside stores by using social distancing is a major priority for brick-and-mortar retailers. Queues have allowed retailers to control the number of people within the store and reduce the number of people waiting in line.

May 05, 2020

COVID-19 - Tracking sales performance impact

As retailers begin to rebuild their sales pipeline, measuring changes in footfall over time provides an effective means of monitoring demand. As a metric, arrivals relates to the start of the sales process and is very important in calculating sales conversion and service intensity.

May 05, 2020

COVID-19 - Traffic management with computer vision

Aristotle argued that “locomotion is always for the sake of something”, in other words, movement is goal orientated. In this blog post, we begin to explore the ways retailers can use the concept of 'shopper goals', progress markers, and AI to increase compliance with new in-store traffic flow measures.

May 05, 2020

COVID-19 - Tracking social distancing with computer vision

Retailers eager to avoid spreading the novel coronavirus can now equip their existing security cameras with artificial intelligence software to track compliance with health guidelines including social distancing. Aura Vision's plug & play artificial intelligence installs in under 30 minutes and can be used to measure distances between humans in real-time.

May 05, 2020

COVID-19 - Which countries have made wearing face masks compulsory

An increasing number of countries have made wearing face masks mandatory in public, as governments attempt to slow the spread of COVID-19. Retailers can help staff and customers stay safe by tracking compliance with face mask policies in-store. Face mask compliance can serve as an useful operational KPI as retailers adapt their store operations to meet the immediate challenges posed by the 'Great Reopening'.

May 05, 2020

COVID-19 - Using Occupancy Data to Streamline Cleaning Services

As retailers prepare for staff and customers to return to their stores, many retailers will be aiming to balance their hygiene and sanitation efforts with their limited cleaning service resources. The key question is - what is the most effective allocation of my cleaning resources, given the uncertainty around store traffic and occupancy?

May 05, 2020

The evolution of fashion stores post COVID-19

Most developed countries are overpopulated with fashion stores. If we had to hazard a guess as to what will change in the world of fashion retail post-COVID 19, it would be that the number of stores will decrease, but the quality of the stores on the high street or in your local mall is more likely to be improved.

April 29, 2020

Post Covid-19 Retail - Part 2

While some retailers are seeing decreased demand and customers shifting to online channels, others are facing astromonical spikes in demand. Grocery retailers, in particular, are dealing with significant out-of-stock situations on many key products as consumers hoover up supplies perceived to be essential. The ability to predict and manage demand has never been more important.

April 22, 2020

Post Covid-19 Retail - Part 1

In this blog post, we will be looking at some of the long-term effects to anticipate once the stores re-open. With normal life coming to a rapid stop, is important to remember that this pandemic will come to an end and normal life will return. When it does, it is very likely that the following aspects of retail will change.

April 07, 2020

COVID-19 global lockdown roundup

The World Health Organisation has escalated the coronavirus outbreak from an epidemic to a pandemic. The world is reacting to the spread of the Corona Virus by implementing measures to slow the spread. This is truly a historic moment, with more than a third of the word’s population living under some form of lockdown.

April 01, 2020

Data VS Privacy - The big balancing act

The Facebook and Cambridge Analytica incident is just one example in a string of events in recent years that underlines the difficulties of managing information and data privacy in the digital environment.

March 09, 2020

The problem with POS data

Sales data provides insights into what customers are buying, but this only represents what is happening after the decision to purchase has been made. Retailers can also benefit from understanding the events leading up to the decision to purchase and this is done by looking at how customers engage with products, spaces, and staff.

March 01, 2020

Understanding how shoppers navigate through your stores

How customers navigate through your stores has a huge impact on store performance. The concept of the customer journey allows you to visualize the friction points in ‘Customer Experience’ and optimize accordingly.

February 24, 2020

Understanding store demand

Measuring demand offers insights into when, where and how many people are visiting your stores. Analyzing the demand for the store also sheds light on how effective your marketing and promotion campaigns are at attracting shoppers in-store.

February 17, 2020

What is In Store Optimization?

In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.

January 12, 2020

Press Release - Seed Round

Aura Vision, a startup providing in-depth analytics to offline retailers, today announces it has raised a $1.1M Seed round, from a mix of angel investors, angel funds and corporate venture funds.

June 03, 2019