Blog

Data vs Privacy - the big balancing act

The Facebook and Cambridge Analytica incident is just one example in a string of events in recent years that underlines the difficulties of managing information and data privacy in the digital environment.

March 09, 2020

The problem with POS data

Sales data provides insights into what customers are buying, but this only represents what is happening after the decision to purchase has been made. Retailers can also benefit from understanding the events leading up to the decision to purchase and this is done by looking at how customers engage with products, spaces, and staff.

March 01, 2020

Understanding how shoppers navigate through your stores

How customers navigate through your stores has a huge impact on store performance. The concept of the customer journey allows you to visualize the friction points in Customer Experience and optimize accordingly.

February 24, 2020

Understanding store demand

Measuring demand offers insights into when, where and how many people are visiting your stores. Analyzing the demand for the store also sheds light on how effective your marketing and promotion campaigns are at attracting shoppers in-store.

February 17, 2020

What is In Store Optimization?

In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.

January 12, 2020

Press Release - Seed Round

Aura Vision, a startup providing in-depth analytics to offline retailers, today announces it has raised a \$1.1M Seed round, from a mix of angel investors, angel funds and corporate venture funds.

June 03, 2019