We're on a mission
To enable retailers to maximise the value of every brick-and-mortar location using their existing camera infrastructure.
Our story
We founded Aura Vision in 2017 because we were excited about the potential of a new type of AI technique called "Deep Learning". When we applied these algorithms to low-quality security camera footage, we found for the first time that we could accurately count and estimate the demographics of every person.
Combined with our experience in retail, we set out to help retailers leverage the power of their existing security cameras and maximise the value of their stores.
Our founders, Daniel and Jaime, first demonstrated the technology at the University of Southampton's Dragon's Den competition as they completed their PhDs in Computer Vision and Machine Learning. They went on to exhibit the first Aura Vision prototype at CES Las Vegas, joined Y Combinator in early 2019, and raised a $2.1M seed round.
Today, Aura Vision has grown its team in London and continues to empower retailers globally with the world's most scalable in-store analytics solution.
2017
Aura Vision founded by Daniel and Jaime after completing PhDs in Computer Vision and Machine Learning at the University of Southampton.
2018
First prototype exhibited at CES, Las Vegas with support from Future Worlds and featured on BBC Click
2019
Joined Y Combinator (W19) and moved to Silicon Valley. Raised a $3M seed round. Attended NRF New York.
2020
Helped retailers adapt stores for customer safety during the pandemic with real-time occupancy monitoring.
2022
Expanded our first enterprise retail client with serveral hundred locations. Grew team in London.
2024
Partnered with Telefonica's Business team with Spatial Insights white label.
2026
Launched Ask Aura — AI-powered natural language interface for instant retail answers.
Our values
Privacy by design
Protecting individual privacy is built into our technology from the ground up, not bolted on.
Scalability first
Every aspect of our solution is designed to ensure clients can scale full-location coverage to every store.
Customer obsessed
We help our clients engage every customer and maximise the value of every visit.
Data guided
Every strategy and product decision we make is backed by evidence and measurement.
Continuous improvement
Our strategy is a continuous improvement process — we never stop learning and getting better.
Empower everyone
We empower every team member — and every client — to work smarter with better information.
Based in London
Aura Vision's head office is in the heart of Shoreditch, London — an eclectic area filled with young creatives and artisan coffee shops. We value transparent communication, the acceptance of new ideas, and being our authentic selves.
Our team is driven to deliver the best for our clients and each other.
Get in touchJoin us on our mission
Want to learn more about Aura Vision or explore how we can help your stores? We'd love to hear from you.
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