Adidas has successfully deployed Aura Vision’s full-store analytics solution across its flagship stores in the UAE, including its premier location in Dubai Mall. This rollout empowers Adidas to optimize staffing, improve product engagement, and refine the in-store experience for a diverse customer base.
Adidas, the world-renowned sports brand, is on a mission to create the best products and deliver exceptional consumer experiences, all while championing sustainability. The Dubai Mall flagship store marks a milestone as the brand's first flagship in the Middle East, India, and Africa, showcasing its commitment to excellence in retail, sports, and culture.
Driven by its purpose, "Through sport, we have the power to change lives," Adidas continually expands the boundaries of possibility, unites people through sport, and crafts premium retail experiences that amplify its global presence.
Why Adidas Dubai Chose Aura Vision 📝
Adidas Dubai recognized the need for advanced analytics to elevate its flagship store experience and create a data-driven retail strategy for the region. Key drivers included:
- Demographic segmentation: Understanding diverse customer behaviors across gender and age groups in the UAE.
- Optimizing large-format stores: Improving staffing allocations to align with visitor trends and peak hours.
- Tailored insights for stakeholders: Delivering customized reporting to teams such as Store Operations, Development, and Omnichannel Activation.
- Evaluating campaign performance: Measuring the effectiveness of visual merchandising and in-store promotions.
- Future-proof technology: Leveraging cutting-edge AI solutions to provide actionable consumer insights.
With previous experience in full-store analytics, Adidas wanted a solution that exceeded existing technologies and provided intuitive, adaptable reports for a wide range of stakeholders.
The Solution: Powered by Aura Vision ⚡
After a rigorous vendor selection process, Adidas chose Aura Vision for its robust capabilities and user-friendly platform. Aura Vision’s advanced technology offers insights comparable to Google Analytics for physical stores, while ensuring data privacy and GDPR compliance.
The solution delivered:
- AI-powered demographic insights: Identifying customer age, gender, and differentiating staff from customers.
- Product engagement analysis: Measuring interaction with product categories to optimize displays.
- Heatmaps and movement tracking: Visualizing customer dwell times and popular store paths.
- Till time analysis: Monitoring average cash desk times to improve service efficiency.
- Headcount planner: Recommending precise staffing levels by time and area, based on visitor trends.
- Customizable reporting: Delivering tailored reports for various departments, including training support to ensure effective data interpretation.
- Location summary dashboard: Aggregating key performance metrics across multiple stores for Area Managers.
The Value Delivered 💵
Adidas experienced measurable impact and significant ROI through the implementation of Aura Vision, including:
- Improved staffing efficiency: Optimized staff schedules and departmental allocations based on real-time demand.
- Boosted product engagement: Redesigned displays using demographic insights and A/B testing to enhance customer interaction.
- Data-driven decisions: Empowered teams to respond to performance metrics with agility and precision.
- 9X ROI: Achieved a substantial return on investment through increased operational efficiency and enhanced customer engagement.
Actions and Impact 🎬
Equipped with actionable insights, Adidas has:
- Redesigned product displays: Enhanced customer journeys and product engagement using heatmap and demographic data.
- Optimized staffing rotas: Allocated resources based on visitor traffic patterns and department-specific needs.
- Standardized analytics across stores: Deployed a centralized dashboard for consistent KPI tracking and benchmarking across locations.
These actions have solidified Adidas’s flagship stores in the UAE as models of retail excellence, aligning with the brand’s vision of delivering world-class consumer experiences.
