On the 24th of May, our team pitched our latest store optimization AI solutions to retailers in London at Retail Week Live.
Retail Week Live is the UK retail festival that connects, inspires and challenges the retail ecosystem to create efficient and purposeful businesses to succeed in an ever-changing world.
Read or Hear our founder's pitch.
Hi there. My name's Daniel, and I'm the co-founder and CEO of Aura Vision. So Aura Vision is about helping retailers maximize the value of every customer. Right now, we're in a cost-of-living crisis, products cost more to customers, and property costs more for retailers. So if you're a retailer that operates hundreds or thousands of stores, your number one goal right now is to maximize the value of your physical retail.
The best way to do this is to simply collect more data on your customers. But the problem is that it's all locked up online. When you go into your offline brick-and-mortar stores, you might have traffic at the entrance and sales at the end of the journey, but what's happening in between is unknown and Aura Vision fills in those gaps in the customer journey.
We're taking metrics that are proven to be successful online and recreating them in your offline environments. And so this delivers new insight for all retail teams, including store operations, marketing, and visual merchandise. And the reason our clients describe us as their secret weapon is because we can get set up in minutes rather than weeks.
It's a plug-and-play set-up for your existing security cameras. So we don't need to install any new senses. Our unique AI can then very accurately count your customers, their ages and genders, and also splits out your staff so that we can get operational insights. And all of this is reported back to live on a real-time dashboard.
You can access the data from anywhere and make strategic decisions. We also don't store any personal data. So it's GDPR compliant and can be deployed in any geography in the world. Aura Vision is working with some of the world's largest retailers. In one case study, we're working with Sports Direct and O2 retail, helping them allocate their staff more efficiently in real-time.
Our clients are learning right now that they can start thinking beyond just traffic counters at the entrances of their stores. They can now cost-effectively capture the entire shopping journey from start to finish in every store and generate actions off the back of that.
