Measure business critical metrics to keep your stores performing optimally.
Ensure you always have the right number of staff on the shop floor, by keeping track of the busiest times in-store, from footfall at the entrance to queue times at the till. See how your store could be performing better. Measure peel-off rates outside your store to improve window displays arrangements.
Discover where customers spend most time during the day to ensure staff are always on-hand to help.
Compare performance metrics across every store to identify easy-wins to drive sales.
See which stores take longest to serve customers and adjust staffing rotas accordingly. Ensure each stores’ stock matches its customer demographics for increased conversion. Remove and replace products that have low impression counts or engagement times, to increase overall dwell time and boost conversion.
See how customer demographics change from location to location to run targeted localised campaigns.
Know which customer demographics to target with localised digital campaigns, in-store media and digital displays, to drive traffic optimally to each store location.
How did Black Friday impact Female Footfall around the world?
Discover new opportunities to drive sales, with Aura Vision’s advanced correlation analysis. See exactly which in-store behaviours are the most likely indicators of purchasing intent.
This powerful tool can show that female shoppers engaging with your flagship product are 5% more likely to convert - so move that product closer to the entrance and run a female focused campaign. Alternatively increased service times may have a negative impact on conversion, so it’s imperative to ensure your staff are on hand to reduce wait times.
Understand your stores, customers and employees better, with Aura Vision