Inspection · not for distribution
Performance Wheel
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Estate traffic
▸ Strategic estate planning around long-term traffic trends
→ Strategic
22× ROI · 307 stores Estate capture
▸ Align brand-campaign investment to capture trends
→ +0.5% network capture
8–12× capture ROI Sales conversion
▸ Cross-team conversion alignment programme
→ +1.5% conversion
4.4% uplift Staff coverage
▸ Estate-wide headcount budgeting from demand data
→ -8% labour cost
£8M / yr saved Product impressions
▸ Strategic merchandising spend by category
→ Strategic
+33% engagement Estate conversion rate
▸ Roll out top-store playbook across the region
→ +1.5% region-wide
4.4% conversion Store consistency
▸ Coach underperformers from top-store benchmarks
→ +5% bottom-quartile
0.75% · 50+ stores Shop floor coverage
▸ Reallocate floor staff to peak demand windows
→ +8% conversion
14.3% YoY Service till coverage
▸ Open / close tills based on live queue demand
→ +3% conv · -12% labour
4× ROI · queues Fitting room engagement
▸ Staff fitting rooms during peak dwell hours
→ +1.5% conversion
34% staff allocation Queue times
▸ Tier-staff during transaction spikes
→ -22% wait · +2% basket
Kruidvat rollout Max occupancy vs capacity
▸ Right-size operating hours to actual demand
→ -10% operating cost
£8M / yr saved Sqft utilisation
▸ Reallocate underused zones to higher-engagement use
→ +2% conversion
6× ROI · refits Product impression rate
▸ Move underperforming displays to higher-traffic zones
→ +5% engagement
+33% engagement Activation ROI
▸ Roll winning activations across the estate
→ 6–22× ROI
+0.5% in weeks Layout engagement
▸ A/B test new floor layouts against benchmarks
→ +0.5–2% conversion
Seasonal refits Footfall trend
▸ Double down on channels driving footfall lift
→ +12% on winning channels
Marketing traffic Demographic mix
▸ Retarget under-represented demographics
→ +15–30% campaign efficiency
Demographic strategy Capture rate
▸ A/B test windows to drive pass-by capture
→ +12% capture rate
Capture measurement