Gain a deeper understanding of your target customers

Capture the demographics of everyone walking past your store to better target audiences with low engagement.

For brand strategy

01

Boost marketing campaign impact

Benchmark the performance of every marketing campaign across a range of KPIs.

Target metrics like increasing footfall to stores or increasing the number of product impressions. Demographic insights show you how well each campaign targeted specific customer segments, so you can drive brand awareness with your desired audiences.

For

retail directors

marketing

How did Black Friday impact Female Footfall around the world?

02

Identify audience brand awareness

See which customer demographics do and don’t engage with your brand.

Measure audience interactions walking past your store, stopping and engaging with digital displays and approaching product areas. All made possible with Aura Vision’s unique demographic technology, that works without using facial recognition or mobile phone tracking.

For

marketing

retail managers

merchandising

03

Target merchandising decisions

Identify how each demographic engages with your products. Drill into exactly which customer segments are engaging with your product categories the longest, which products have most impressions, and which are most likely to exhibit impulse purchase behaviour.

For

merchandising

marketing

store operations

what will your cameras show you?

Understand your stores, customers and employees better, with Aura Vision